Loam
Loam is a moderately saturated orange shade with RGB(68, 55, 36) and hex code #443724, reading as dark at a glance.
HEX
#443724
RGB
68, 55, 36
HSL
36°, 31%, 20%
CMYK
0%, 19%, 47%, 73%
LAB
24, 3, 14
Quick copy
Description
- •Loam (#443724) is a warm-toned orange color defined by RGB values of 68, 55, 36 and HSL values of 36 degrees hue, 31% saturation, and 20% lightness. At 20% lightness it appears dark, and its moderately saturated character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #243144 for high-contrast schemes, or with the analogous tones #414424 and #442724 for a more harmonious palette.
Psychology
As a orange shade, Loam tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
dark
Temperature
warm
Because Loam is moderately saturated and dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Loam are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Loam is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(36, 31%, 20%), Loam has a relative luminance of about 0.04 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Loam (#443724) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Loam with white text for readability (contrast ratio approximately 11.6:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Loam works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 11.6:1
palette flexibility
combines with #243144 (complementary) and #244437/#372444 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens