Fresh Roe
Fresh Roe is a moderately saturated orange shade with RGB(80, 62, 44) and hex code #503E2C, reading as dark at a glance.
HEX
#503E2C
RGB
80, 62, 44
HSL
30°, 29%, 24%
CMYK
0%, 22%, 45%, 69%
LAB
28, 5, 14
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Description
- •Fresh Roe (#503E2C) is a warm-toned orange color defined by RGB values of 80, 62, 44 and HSL values of 30 degrees hue, 29% saturation, and 24% lightness. At 24% lightness it appears dark, and its moderately saturated character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #2C3E50 for high-contrast schemes, or with the analogous tones #50502C and #502C2C for a more harmonious palette.
Psychology
As a orange shade, Fresh Roe tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
dark
Temperature
warm
Because Fresh Roe is moderately saturated and dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Fresh Roe are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Fresh Roe is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
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Visual perception
- At HSL(30, 29%, 24%), Fresh Roe has a relative luminance of about 0.05 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Fresh Roe (#503E2C) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Fresh Roe with white text for readability (contrast ratio approximately 10.2:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Fresh Roe works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 10.2:1
palette flexibility
combines with #2C3E50 (complementary) and #2C503E/#3E2C50 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens