Baker’s Chocolate
Baker’s Chocolate is a richly saturated orange shade with RGB(92, 51, 23) and hex code #5C3317, reading as dark at a glance.
HEX
#5C3317
RGB
92, 51, 23
HSL
24°, 60%, 23%
CMYK
0%, 45%, 75%, 64%
LAB
26, 16, 25
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Description
- •Baker’s Chocolate (#5C3317) is a warm-toned orange color defined by RGB values of 92, 51, 23 and HSL values of 24 degrees hue, 60% saturation, and 23% lightness. At 23% lightness it appears dark, and its richly saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #17405C for high-contrast schemes, or with the analogous tones #5C5617 and #5C171D for a more harmonious palette.
Psychology
As a orange shade, Baker’s Chocolate tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
richly saturated
Lightness level
dark
Temperature
warm
Because Baker’s Chocolate is richly saturated and dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Baker’s Chocolate are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Baker’s Chocolate is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(24, 60%, 23%), Baker’s Chocolate has a relative luminance of about 0.05 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Baker’s Chocolate (#5C3317) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since highly saturated colors like this can shift noticeably between screen and print.
Guidance
Use Baker’s Chocolate with white text for readability (contrast ratio approximately 10.8:1). Reserve it for smaller accent areas rather than large backgrounds since high saturation can overwhelm at scale.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
alert or highlight states
spot color for emphasis
Purpose
Baker’s Chocolate works well for accent elements, buttons, and calls-to-action that need to stand out, given its richly saturated and dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 10.8:1
palette flexibility
combines with #17405C (complementary) and #175C33/#33175C (triadic) for varied schemes
brand consistency
reads as bold and energetic across most screens