Chubby Chocolate
Chubby Chocolate is a moderately saturated orange shade with RGB(97, 53, 33) and hex code #613521, reading as dark at a glance.
HEX
#613521
RGB
97, 53, 33
HSL
19°, 49%, 25%
CMYK
0%, 45%, 66%, 62%
LAB
27, 18, 21
Quick copy
Description
- •Chubby Chocolate (#613521) is a warm-toned orange color defined by RGB values of 97, 53, 33 and HSL values of 19 degrees hue, 49% saturation, and 25% lightness. At 25% lightness it appears dark, and its moderately saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #214D61 for high-contrast schemes, or with the analogous tones #615521 and #61212D for a more harmonious palette.
Psychology
As a orange shade, Chubby Chocolate tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
dark
Temperature
warm
Because Chubby Chocolate is moderately saturated and dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Chubby Chocolate are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Chubby Chocolate is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(19, 49%, 25%), Chubby Chocolate has a relative luminance of about 0.05 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Chubby Chocolate (#613521) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Chubby Chocolate with white text for readability (contrast ratio approximately 10.3:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
card and panel backgrounds
spot color for emphasis
Purpose
Chubby Chocolate works well for accent elements, buttons, and calls-to-action that need to stand out, given its moderately saturated and dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 10.3:1
palette flexibility
combines with #214D61 (complementary) and #216135/#352161 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens