Heirloom
Heirloom is a moderately saturated red shade with RGB(182, 123, 113) and hex code #B67B71, reading as medium-light at a glance.
HEX
#B67B71
RGB
182, 123, 113
HSL
9°, 32%, 58%
CMYK
0%, 32%, 38%, 29%
LAB
57, 22, 15
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Description
- •Heirloom (#B67B71) is a warm-toned red color defined by RGB values of 182, 123, 113 and HSL values of 9 degrees hue, 32% saturation, and 58% lightness. At 58% lightness it appears medium-light, and its moderately saturated character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #71ACB6 for high-contrast schemes, or with the analogous tones #B69D71 and #B67189 for a more harmonious palette.
Psychology
As a red shade, Heirloom tends to carry the general associations of that hue family: power, passion, danger, and urgency. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Hue family
red
Saturation level
moderately saturated
Lightness level
medium-light
Temperature
warm
Because Heirloom is moderately saturated and medium-light, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the red family, colors like Heirloom are commonly associated with power, passion, danger, and urgency, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
red
Common associations
power, passion, danger, and urgency
Temperature
warm
History
- 1Heirloom is a named point in a modern digital color palette rather than a documented historical pigment, but the red family it belongs to has a long design history. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Color info
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Visual perception
- At HSL(9, 32%, 58%), Heirloom has a relative luminance of about 0.25 on a 0-1 scale, which can make it harder to distinguish for people with red-green color blindness if used alongside similarly saturated greens or reds; pair it with a distinct lightness or add non-color cues such as icons or labels.
Technology specific
- Heirloom (#B67B71) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Heirloom with black text for readability (contrast ratio approximately 6.1:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Heirloom works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and medium-light profile.
Benefits
visual contrast
pairs with black text for a WCAG contrast ratio of about 6.1:1
palette flexibility
combines with #71ACB6 (complementary) and #71B67B/#7B71B6 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens